An Italian bistro that travels well.
Stasera — tonight, in Italian — is a neighbourhood bistro built for the evening it is named after. The brand had to feel like a warm dinner table even when it arrives in a delivery bag: familiar, hand-written, unmistakably Italian.
The challenge
Delivery flattens brands. By the time food reaches the door, most identities are reduced to a logo on brown card. Stasera needed warmth that survives the trip — and a system that feels personal, not industrial.
The idea
We built the wordmark around hand-drawn gold strokes — the S curls like a chef's flourish, half signature, half pasta. Stasera frames every order as an occasion: tonight, this is dinner.
The system
Kraft boxes, delivery bags, sauce cups, napkins, receipts and hand-named time stickers (Anna · 18:40) turn a takeaway into a reservation — one warm, tactile language from the counter to the doorstep.