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Our services

What we architect.

We compete on depth, not volume — durable positioning over trend-driven visuals. Four disciplines, three clear packages, one outcome: a brand that works as a business asset.

Disciplines
01

Strategy & Positioning

Positioning, audience mapping and perceptual frameworks — the strategic foundation everything else is built on.

02

Naming · Logo · Identity

Names that stick, marks that carry meaning, identities engineered from the strategy — not decorated onto it.

03

Brand Book & Guidelines

Rules that keep the brand coherent as it scales — so anyone on your team can apply it without breaking it.

04

Digital Presence

Websites, social templates and digital touchpoints that translate the identity into living interactions.

Packages

Three levels of depth — pick your stage.

Level 01

Logo Book

A strong, usable logo — without building a full brand.

Best for

New businesses, redesigns, small businesses that need to look professional now.

  • Logo: 3 directions — wordmark + icon
  • Colour set: 3–5 core colours
  • Typography: 2 fonts
  • Usage rules: clear space, min/max size, backgrounds, do/don'ts, web vs print
ProcessBrief → 2–3 concepts → revision & decision → 3 correction rounds → final package delivery
Level 02 · Most popular

Brand Identity

A complete system — so every touchpoint looks like one brand. 20–40 pages.

Best for

Market-active businesses ready to grow beyond a logo.

  • Everything in Logo Book
  • Brand strategy: essence, values, tone of voice, target audience
  • Visual identity: extended palette, typography, illustration style, image direction, layout principles
  • Applications: stationery, website mockups, social media mockups
  • Starter collateral (2–4 items): business card & letterhead, social post templates, highlight covers, email signature, packaging labels, website style direction
  • Usage rules
ProcessDiscovery workshop → moodboards → identity directions → logo revision & corrections → final logo → brand book → 3 correction rounds → delivery
Level 03

Brand Launch

We don't just design your brand — we deploy it across everything customers see.

Best for

Companies ready to scale, rebrand publicly or start aggressive marketing.

  • Everything in Brand Identity
  • Deep strategy: brand positioning statement
  • Messaging framework: 3–5 key message pillars — what the brand always communicates, everywhere
  • Rollout: from "designed" to "positioned" — deployed across your real touchpoints
ProcessScoped individually — tell us where the brand needs to live and we'll map the rollout.

Every project is scoped individually — packages are starting points, not rigid boxes. We take a limited number of projects at a time.

Not sure which level fits? Let's talk.

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FAQ

Questions founders ask us.

How much does branding with AURÈ cost?

Pricing is scoped per project and partly tied to outcomes rather than fixed packages. It depends on the stage of your business and the depth of work — from positioning alone to a full identity system. We share a clear estimate after a first conversation about your goals.

How long does a branding project take?

Most projects run a few weeks depending on scope. Because we take on only a few clients at a time, each brand gets the full attention of the studio instead of being rushed through a pipeline.

What makes AURÈ different from a freelancer or a cheaper studio?

We start with strategy and perception, not aesthetics. Positioning, audience and how a brand is felt come before any visual decision — so the result works as a business asset, not just a nice logo.

Who does AURÈ work with?

Founders in tech, e-commerce and F&B who are past the “just get a logo” stage and want to look the way they actually operate.

Do you work with clients outside Kazakhstan and Poland?

Yes. We work worldwide and remotely, from Warsaw and Astana, in English and Russian.

What's included in a branding project?

Depending on scope: strategy and positioning, naming, logo and visual identity, a brand book with guidelines, and digital presence.