A podcast that says the quiet part out loud.
ОЙ! is a talk podcast about the things people actually think but rarely say — identity, money, burnout, fear. The brand had to sound like that one honest friend: warm, loud, a little chaotic, impossible to scroll past.
The challenge
Podcasts all look the same in the feed — a circle, a face, a soft gradient. ОЙ! needed to interrupt: a visual voice loud enough to stop a thumb, and a name that already sounds like a reaction.
The idea
The name is the reaction — ОЙ!, the involuntary oops before an honest confession. We built a punchy red-and-pink system around a starburst О and a fat exclamation: type that shouts, in the best way.
The system
From city-lights and episode posters to stickers, studio neon, mic flags and the podcast artwork — one loud, unfiltered identity that works at billboard scale and at sticker size.